Tuesday, 31 May 2011

PowerPlay - how radical can it be?

I was at Celtic Manor yesterday to witness how the inaugural PowerPlay: IGNITION event turned out and to see for myself if this really is the future for golf.
The assembled golfers were in favour of the format, including Gary Player who stood by the first of his 10 commandments - that 'change is the price of survival', although he conceded that PowerPlay will obviously not threaten the Majors.
Ian Poulter also looked forward to the tournament after having a practice in soggy conditions during the morning pro-am. He said: "Two pins on greens should lead to plenty of volatility between the scores and, obviously, if you power play, there are double points if you make a birdie or eagle, so that in itself should make for some very interesting viewing. It's going to be good for everyone to see how fun this game can be."
Obviously, the promoters were hyping the event as much as possible, as were Sky TV. Any companies launching a new product would do the same.
This was the first to be televised and was something of a trial - but a 15-minute overrun wasn't bad compared to some debut live events I've known. And now the first one has taken place, speed and technical issues can be ironed out for future broadcasts.
Where this goes as a TV format, I'm not sure. The three-hour block is ideal for advertisers in a market where consumers want quick fixes of their favourite sports. But whether a professional tournament series is the way forward, I need convincing.
Yet, I thought the mixing of genders and ages was refreshing (Caroline Hedwell, Paula Creamer and Helen Alfredsson all finished in the top three), and I could envisage PowerPlay as a regular pro-celebrity event for charity. It would be great to see something similar to the old pro-celebrity golf series on our screens with this format.
But most importantly, will this change the way golf is played at ordinary clubs? Will it encourage more juniors to play? And will purpose-built PowerPlay courses be created around the world? Only time will tell, although I would be willing to give it a try if I only had time to play nine holes.
I'm pleased for Peter McEvoy, one of the brains behind this format. I spoke to him almost three years ago in Berlin when he was trying to launch PowerPlay, and to see him contented and relieved after the event yesterday was a nice moment.

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